Environmental issues, also called "green economy" or "green garments" or "eco-friendly" clothing is today a powerful and influential market and marketing issue: everybody keeps on talking about them. And this is good. However, they should not be only a target of the market and its marketing. What to do and how to act in order to make these issues something more valuable for our societies and our ways of working? During the next months I will go deeper into these themes. Below are some points we will follow.
Virtual Vs Real
If we talk about something, this does not mean that It will happen. If I apply a nice label, a nice logo green coloured this does not means our environment becomes automatically safer or I have done the right thing
Wholesafety Approach
We never forget our actions are limited both in space and in time. We know time is almost gone before doing something that really could effect positively our planet. However we must believe that the few things we are doing are better than doing nothing. We define few goals each year and we do any efforts to achieve them.
Third Party Certifications
Certifications are not our "marketing" leverage: they are the scientific tools we have to verify how our suppliers and our factories really work.
A weak equilibrium
All the intervention we act in our environment shall be soft and delicate. It is like taking care of a sprung.
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